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ITC Processing has been available on ATI graphics cards since Catalyst 9.2 though it can have a positive or negative impact depending on your display device.  I posted this on my blog at azzx.org a while ago though I have yet to see any significant difference with having this option enabled.  Connected to my Samsung series 6 LCD TV this option appears to have no impact.  It is possible this option has reduced the common pulldown effect common on HD home theater platforms though I have no way of measuring this -  If anyone has any ideas or suggestions, that would be greatly appreciated.

Enabling ITC Processing for DTVs

• ITC Processing is a feature that enables display processors to use the appropriate pixel data Processing algorithms based on specific content type to ensure video quality.
• With ITC Processing, the graphics driver enables the display to use its own video quality processing algorithms for movies played in full-screen mode on HDMI™ displays.
• Note: This feature is available only for DTVs connected with HDMI cables and may not be available for all systems.

How to enable this in the ATI Catalyst Control Center

• From the Graphics Settings tree, expand DTV.
• Click Attributes.
• Select or clear Enable ITC Processing as appropriate.
• Select—Enables ITC Processing for HDMI displays that are capable of the feature. When movies are played in full-screen mode, the display’s processors can be used to ensure video quality.
• Clear—Disables ITC Processing. Video quality is ensured by the graphics driver for all types of contents displayed.